Bringing The Dream Back To The People

 What in this cycle of midterm elections is different that all other election cycles? Nothing. Not one new strategy or angle that I've noticed. Fund raising meet the candidate dinners for way too much money, donate now emails, multiple times a day and the awful slogans. "Bohner's gonna be mad!' Really? Who pays for this crap? Who came up with this garbage? Have you, any of you, noticed ads for marketers stating 'Looking for people who think outside the box'? Followed by the list of requirements to be considered: Masters degree in marketing, 5 yrs minimum experience in related industry. This is the problem. If all possible candidates have studied the same strategies and have spent 5 or more years implementing them how could they possibly think 'outside' any box? They are in the box! They might even be the box. Would it not make more sense to look outside for people who have not been in this so called box? They used to call that looking for new eyes.

So now that you've raised some money how do you utilize it effectively? Who are you trying to reach and how do you get your message out to them? First use social media and use it the right way. Don't just show how wonderful you and your group of college students are, bring in the unemployed worker, the under employed, the laid off factory workers. Show the real people and not the beautiful ones. Post pictures of the poor, post their words not sound bites. Second, get out and engage your target demographic. Go out and talk to them, ask them what they need, what they want, listen to them and take notes. Record them, write down their answers. Show them you really care and make sure you do really care about them and prove it. Make them the stars of your social media. Help them get voter ID, make sure they can get to the poles to vote. Give them hope one at a time. Remember they are more, so much more than just a vote, they are living feeling, loving people looking for that dream we told them about as children. Give them back their dreams.     https://twitter.com/WendyDavisTexas